CTV for B2B, at last.
AccountCast puts your brand on premium streaming TV — targeted to the exact accounts you want to win.
The power of television. The precision of ABM.
B2B growth has never been harder.
Old playbooks are stalling.
Budgets are tighter.
Buying cycles are longer.
Most B2B brands are invisible.
Finally CTV can be simply and efficiently activated to generate awareness for your brand!
The most powerful channel in advertising has been nearly impossible for B2B.
CTV ad spend in 2024
Of streaming time is ad-supported
Viewability in premium content
Imagine your future customers seeing your brand on a prime-time screen — not just in a LinkedIn feed.
Meet AccountCast.
Account-based Connected TV built for B2B.
We map your Target Account Lists (TALs) to household-level CTV inventory — so only the accounts that matter see your ads.
Account-Based Targeting
Map CRM and intent data directly to streaming households.
Premium Inventory
Top-tier streaming platforms where your buyers already are.
Attribution That Matters
Tie CTV exposure to site visits, form fills, and closed deals.
Campaign Optimization
Real-time adjustments based on account engagement and pipeline velocity.
How It Works
Map Target Accounts
We securely match your TAL to household-level CTV inventory using privacy-compliant data signals.
Activate
Your ads run only in homes tied to the accounts that matter - across premium streaming platforms.
Measure
See which accounts were exposed, how engagement lifted, and how CTV influenced pipeline.
Optimize & Scale
Refine frequency, targeting, and creative based on real account movement - not assumptions.
Map Target Accounts
We securely match your TAL to household-level CTV inventory using privacy-compliant data signals.
Activate
Your ads run only in homes tied to the accounts that matter - across premium streaming platforms.
Measure
See which accounts were exposed, how engagement lifted, and how CTV influenced pipeline.
Optimize & Scale
Refine frequency, targeting, and creative based on real account movement - not assumptions.
Live in days — not months.
Driving success for leading B2B companies
No black boxes. No guesswork.
See exactly which accounts are moving — and why.
- Accounts reached and engaged
- Frequency by account
- Lift vs. non-exposed accounts
- Influence across channels and pipeline
Remove the friction.
Audience Strategy
We build buying committee personas and target account lists using first- and third-party data.
Video Creative
Agile, personalized CTV creative built for premium streaming environments.
Ready to put your best accounts on the biggest screen in the house?
We'll have you live in under two weeks.
Frequently asked questions
AccountCast is a B2B connected TV advertising platform designed to bring account based precision to premium streaming environments. We enable brands to reach named target accounts on the largest screen in the home and connect that exposure to measurable business outcomes.
Account-based CTV (Connected TV) advertising is a way to serve streaming TV ads specifically to households associated with your target account list (TAL). Instead of broad demographic targeting, campaigns focus only on the companies that matter most to your sales team.
B2B buyers are still consumers. They stream premium content at home, often during moments when attention is higher and distractions are lower than on social or display channels. Connected TV allows you to: Deliver high impact brand storytelling Reach buying committee members within named accountsIncrease familiarity and credibility at scaleAccelerate pipeline momentumUnlike traditional digital channels, CTV is not a click driven medium. It is an influence driven channel designed to shape perception and drive downstream action.
AccountCast maps your target account list to household-level streaming inventory using privacy-compliant data signals. When individuals associated with those accounts stream premium content, your ads can be delivered to their connected TVs. This allows B2B brands to reach buying committees in premium, full-screen environments.
Traditional CTV buys rely on demographic targeting. AccountCast is built specifically for B2B marketers. We match your target account list to household level data so you can serve ads into the homes of decision makers at named companies. This allows you to align CTV exposure with your broader account based marketing strategy.
AccountCast is not a replacement for LinkedIn, paid search, or display. It is a complement. CTV reinforces your messaging at a premium touchpoint, increasing the effectiveness of your digital programs. Many clients see improved response rates across other channels after activating CTV.
Yes. Account-based CTV acts as a top- and mid-funnel amplification layer for ABM programs. It increases awareness and engagement among buying committees before, during, and after direct outreach.
Streaming platforms require video creative formatted for television environments. AccountCast can adapt existing video assets or help produce streaming-ready creative if needed.
Yes. Targeting is built on privacy-compliant identity resolution frameworks. No personally identifiable information is shared or exposed during campaign execution.