The AccountCast Blog
B2B TV, explained plainly.
Five guides that take a B2B marketing team from “should we try TV?” to a first campaign. Read them in order, or jump to the question you have.
- 01LinkedIn TV Ads vs. Account-Based TV Ads: What's the Difference?LinkedIn CTV and account-based connected TV both put your B2B ad on a streaming TV. They're built for different jobs. Here's how to pick, or use both.10 min read
- 02How to Use TV Ads to Help Close Deals in Your PipelineFour bottom-of-funnel CTV plays for B2B teams: open opportunities, stalled deals, live sales sequences, and renewals. Who to target, what to say, and what to watch in your CRM.10 min read
- 03How Account-Based TV Finds Your Target AccountsHow account-based CTV actually works, step by step: from a name on your list to an ad on a connected TV, including where the match leaks.11 min read
- 04How to Tell If Your B2B TV Ads Are WorkingA plain-English way to measure B2B CTV: three levels of proof, a simple holdout test, and a 90-day connected TV scorecard you can show your CFO.10 min read
- 05What to Say in a B2B TV AdHow to write connected TV (CTV) spots for B2B buyers, with three sample scripts for three stages of the deal.10 min read