Customer Success
What account-based CTV delivers when it's done right.
Three campaigns. Three markets. One consistent result — buying committees reached, research intent spiked, and sales conversations warmed.
A Leading SaaS Company
100%
Non-skippable impressions delivered
93%+
Video completion rate across accounts
“We built more brand recognition at our key accounts in six weeks of CTV than we had in a full year of LinkedIn ads. The living room is a different medium entirely.”
The Challenge
This SaaS company needed to break through with senior B2B marketers and build mental availability beyond crowded digital channels. Relying solely on LinkedIn and paid search meant competing in the same cluttered feed as every other brand in their space.
The Approach
AccountCast deployed CTV as a fully managed service, producing two short-form sizzle videos to test distinct messaging approaches. Using LinkedIn audience data, non-skippable ads were delivered directly into target accounts' homes via premium streaming environments.
What Made the Difference
- Living-room, full-screen, non-skippable — a premium environment no digital channel can match.
- LinkedIn audience data mapped to streaming households for precise buying committee targeting.
- Two creative variants tested simultaneously, generating real messaging insight from real exposure.
A Leading MarTech Platform
98.74%
Video completion rate
+157%
Total impressions week over week
85.1%
Account penetration rate
+129%
Devices reached week over week
“82% of all impressions reached Marketing professionals across 395 accounts — at 98.76% video completion.”
The Challenge
This MarTech platform needed to reach marketing decision-makers at enterprise brands — the exact buyers evaluating attention measurement solutions. Standing out meant getting in front of senior Marketing professionals before competitors could.
The Approach
AccountCast launched uCTV against a custom TAL of 475 addressable accounts, targeting marketing professionals by seniority and functional area across premium streaming inventory. The campaign scaled week-over-week as the algorithm optimized toward engaged accounts.
What Made the Difference
- Custom TAL of 475 addressable accounts, targeted by seniority and function.
- Week-over-week optimization: +25% C-suite accounts reached, +129% devices reached.
- Precision at scale — 404 accounts reached with near-perfect video completion.
The Big4 Consultancy
10×
Research activity on risk management vs. baseline
6–10×
Increase in research intensity on value creation
90%
Target accounts reached with CTV
“CTV gave us presence in the room where decisions are actually made. The research intensity data told us it was working before sales ever called.”
The Challenge
This global Big4 firm needed to drive growth with a precisely defined audience of target accounts. They knew exactly which titles most influenced the buying decision, and needed to stand out from competitors with a targeted message around value creation and risk management.
The Approach
AccountCast mapped the firm's buying committee titles to streaming households across their full target account list. Premium CTV inventory put the brand in front of Partners, Managing Directors, and C-suite buyers in a high-attention, non-skippable environment — timed to active sales motions.
What Made the Difference
- Precise title-level targeting reached decision-influencers across the buying committee at scale.
- CTV-driven research intensity spikes gave sales a measurable signal of account-level engagement.
- Non-skippable premium inventory put the brand in front of buyers in a zero-competition context.
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